Marketing calculators
Conversion Rate Calculator
Measure the percentage of visitors who completed the chosen conversion. Your inputs stay in this browser.
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What this calculator measures
Conversion rate shows how many measured visitors completed the chosen action. The numerator and denominator must use the same scope.
Formula
Conversion Rate % = Conversions / Total Visitors x 100
Worked example
- 150 conversions from 1,000 visitors equals 5%.
How to interpret the result
Define the conversion clearly and segment by source, device, landing page, or cohort before acting.
Common mistakes and limits
- Mixing users with sessions, counting duplicate actions inconsistently, or ignoring attribution windows.
Frequently asked questions
What counts as a conversion?
The valuable action you define, such as a purchase or qualified lead.
Can rate exceed 100%?
It can in systems counting multiple conversions per visitor; this simple visitor model may then be inappropriate.
Is higher always better?
Not if volume, value, or lead quality falls.